New Heights 2010

The New Heights seminar is STC-Alberta’s premier educational event of each year. We bring in a noted speaker for a day-long (usually intensive) workshop on a topic of interest to our broad Alberta audience and provide attendees with materials, lunch and snacks, and a first-class educational experience. You will come away from the seminar with a good appreciation of a tool or concept you always wanted to know more about, or a deeper feel for something you already work with.

Event Details

  • Date: Friday, June 4, 2010
  • Time: Door registration starts at 8:00 a.m., session runs from 9:00 a.m. to 5:00 p.m. (includes lunch)
  • Location: Sandman Hotel, 888-7 Ave SW, Calgary, AB.
  • Cost: See detailed cost structure at the end of this page.
  • Registration: Online registration is now open.

Topic: Instructional Design

This year’s New Heights seminar topic is Instructional Design. Frequently, technical writing is intended to teach or to be used by instructors to teach. Learn effective techniques to identify what you want learners to learn, develop content (scope and sequence), and establish how instructional effectiveness can be evaluated.

Speaker: Bernard Aschwanden

This year’s New Heights seminar will be presented by Bernard Aschwanden, professor in the continuing education Technical Communications program with Seneca@York, and founder and president of Publishing Smarter. Longer-term members will remember Bernard from other STC Alberta events and know they can count on an engaging and educational experience. If you haven’t had the pleasure of meeting or working with Bernard, check out his Profile.

Seminar Objectives

This seminar will cover topics on how to create meaningful content that will be used by instructors for teaching and training purposes. While this is not a “train‐the‐trainer” course, it is designed for writers who create course materials, tutorials, and other educational content.

Attendees will hear information to:

  • Assist them in identifying their core audience
  • Know what to write so that it is best geared towards learning
  • Write course outlines that clearly express a title, overview, prerequisites, objectives, further learning opportunities, and delivery type
  • Write topics identifying learner objectives, requirements to meet objectives, prerequisites, tasks, and ways to test comprehension of these ideas
  • Understand who should influence course development
  • Test and evaluate materials


Early Bird pricing is in effect until May 15 (see the tables below).

  • Hot tip: The best price level is for Alberta Chapter STC members.
  • If you are NOT a member of the Alberta Chapter, but are a member of STC, then you fall into the STC-only members price level. Hot tip: Your price level is $25 more than for Alberta Chapter members. Why not get more mileage out of that $25 and join the Alberta Chapter? If you like that idea, making a membership change has never been easier. We’ve arranged with our headquarters to handle membership changes via email. A real person will quickly set you up and get you going. Just email Jessie at to learn more.

STC Members:

I live in Calgary and Area*I live outside Calgary Area*/StudentMember of Alberta ChapterAlberta Chapter Member from outside Calgary area or Student Member
Early Bird
(to May 15)
(May 16-
June 3)
At the Door
(June 4)


I live in Calgary and Area*I live Outside Calgary and Area*
or Student
Early Bird
(to May 15)
(May 16-
June 3)
At the Door
(June 4)

* ~50 km radius around Calgary

For more information about the New Heights seminar or volunteer opportunities, e-mail